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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.News
Racket One on 27 October 2025

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

The 15-year-old claimed this prestigious trophy in her age group for the second year in a row, the first time this has ever happened in the history of the European junior tour. According to Tennis Europe, Kovacevic was in excellent form throughout the tournament in Monte Carlo, dropping just...
News
Racket One on 25 October 2025

Challenger Tour prize money to reach record $32.4 million in 2026

This is another step to boost earnings for tennis players outside the top 100 and strengthen the sustainability of the entire tour. The ATP has announced a record prize pool of $32.4 million for the Challenger Tour in 2026, an increase of 18.1% from $27.44 million the previous year. The...
ITIA introduces financial and legal support for tennis players under investigationNews
Racket One on 8 October 2025

ITIA introduces financial and legal support for tennis players under investigation

The International Tennis Integrity Agency has launched a new support programme for players and other tennis professionals involved in anti-doping or anti-corruption investigations. Key measures include: – up to $5,000 for testing supplements or medications at WADA-accredited laboratories;–...
News
Racket One on 6 October 2025

Linda Noskova becomes Czech No. 1 after strong Beijing performance

The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA Rankings In the championship match, Noskova fell to American Amanda Anisimova 0–6, 6–2, 2–6, struggling more than usual with her serve. Still, her path to the final was impressive. In the...
Activations
Racket One on 29 September 2025

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first tour-level title at the Guadalajara Open, a WTA 500 event. For the young player, this victory was more than just a trophy: it marked the transition from promising junior to credible tour contender,...
Industry Trends
Racket One on 25 September 2025

Tennis leads in female TV viewership across all major British sports

Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian reports. Women make up 31% of the channel’s overall sports viewership, but in tennis the share rises to 58%. By comparison, English Premier League football matches draw about 30% female viewers,...
Jannik SinnerGame Insights
Racket One on 21 September 2025

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more unpredictable. The 24-year-old Italian said after the US Open that he wants to “become more unpredictable, even if it means losing a few more matches in the short term.” His comments, made in a...
Industry Trends
Racket One on 18 September 2025

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively in Poland on Eleven Sports (Polsat Group). The agreement runs for five seasons, giving the WTA a stable long-term media presence in one of its most engaged European markets. Currently, WTA...
Game Insights
Racket One on 15 September 2025

The turning point: how Alcaraz transformed his serve at the US Open

Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning any Grand Slam thanks to his versatility. The Spaniard has long been known for his speed, variety of shots, and ability to control rallies from the baseline. The one element that lagged behind was...
Industry Trends
Racket One on 11 September 2025

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner averaged 3.3 million viewers in the United States for the match broadcast on ABC, with 3.0 million including the trophy ceremony. That was an 82% increase compared to last year’s Sinner–Taylor Fritz...
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About Us

Racket One

Tennis sponsorship bulletin

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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