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RacketOne Insights

Racket One editorial team, reporting on the global tennis industry. About us
Activations

What to know about UTS London partners and the role of Victorian Plumbing

RacketOne Insights on 4 December 2025
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7...
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News

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

RacketOne Insights on 25 November 2025
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner,...
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Game Insights

Jannik Sinner prize money: which tournaments contributed the most?

RacketOne Insights on 17 November 2025
How the tennis player’s earnings break down across his key performances. Despite being forced...
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Game Insights

Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG

RacketOne Insights on 16 November 2025
Carlos Alcaraz’s primary agent is Albert Molina – the man often seen in his player box at...
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News

Lexus deepens ties with the ATP Tour: partnership extended through 2028

RacketOne Insights on 7 November 2025
The Japanese automotive brand and the men’s professional tennis tour are deepening their...
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ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.News

ATP unveils updated logo identity ahead of 2026 brand rollout

RacketOne Insights on 5 November 2025
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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