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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.News

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

Racket One on 27 October 2025
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...
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News

Challenger Tour prize money to reach record $32.4 million in 2026

Racket One on 25 October 2025
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
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ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

Racket One on 8 October 2025
The International Tennis Integrity Agency has launched a new support programme for players and...
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News

Linda Noskova becomes Czech No. 1 after strong Beijing performance

Racket One on 6 October 2025
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA...
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Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

Racket One on 29 September 2025
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...
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Industry Trends

Tennis leads in female TV viewership across all major British sports

Racket One on 25 September 2025
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...
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Jannik SinnerGame Insights

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

Racket One on 21 September 2025
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more...
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Industry Trends

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Racket One on 18 September 2025
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...
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Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on 15 September 2025
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
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Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on 11 September 2025
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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