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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
News

Lexus deepens ties with the ATP Tour: partnership extended through 2028

Racket One on 7 November 2025
The Japanese automotive brand and the men’s professional tennis tour are deepening their...
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ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.News

ATP unveils updated logo identity ahead of 2026 brand rollout

Racket One on 5 November 2025
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the...
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Game Insights

How Jannik Sinner improved his first serve – insight from a tennis analyst

Racket One on 3 November 2025
After his victory at the Paris Masters, where the Italian tennis player defeated Felix...
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Activations

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

Racket One on 30 October 2025
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...
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Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.News

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

Racket One on 27 October 2025
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...
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News

Challenger Tour prize money to reach record $32.4 million in 2026

Racket One on 25 October 2025
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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