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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

Playing tennis as a couple: the love story of a real-life match made on the court

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The story of a couple for whom tennis became more than just a sport — it changed their lives. Vitalij and Gerda Volkov started playing around the...
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Tennis clubs in Lithuania: Vilnius at the heart, but not the only hub

10 April 2024 
As a tennis industry magazine, we see tennis clubs as the heart of the sport. They are more than just places to play once or twice a week — they...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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    racketone.main@gmail.com

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