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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

Junior Masters in Monte Carlo: UK leads with two titles, followed by Romania

1 November 2024 
The Monte-Carlo Country Club was full of excitement from October 23 to 26 as it hosted the 2024 Tennis Europe Junior Masters. This round-robin...

Dominic Thiem and his legacy: the tennis player retires from career

28 October 2024 
At his home tournament in Vienna, Dominic Thiem announced his retirement from professional tennis. While fans saw this coming, the news still...

Is it worth building tennis courts during a war? A dilemma in Ukraine

6 October 2024 
A full-scale war has been raging in Ukraine for three years, with Russian forces mercilessly destroying towns and villages. Tennis courts, once...

European Junior Championships: Romania claimed three trophies

1 October 2024 
Excerpt

Founder of a tennis partner app discusses the main challenge

27 September 2024 
The app, called Hitch Player Finder, helps tennis and pickleball players find courts nearby and match them with opponents to play with.
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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