Explore top sponsorship deals, athlete endorsements, and Grand Slam sponsors in tennis. We cover sponsorship opportunities across ATP, WTA, players, and tournaments, focusing on brand partnerships, contracts, and global reach.
A story of how a family-run car business from Athlone entered tennis through real involvement in a club rather than standard marketing.
When people think of sports sponsorship,…
The Japanese automotive brand and the men’s professional tennis tour are deepening their long-term commitment.
Lexus entered the ATP ecosystem in 2023 through the season-ending…
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis for the first time as an official partner.
For Bupa, a company with British roots,…
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first tour-level title at the Guadalajara Open, a WTA 500 event.
For the young player, t…
While sportswear often emphasizes performance and ambition, Gucci offers a different perspective: sport not as competition, but as part of a daily ritual.
The brand doesn’t ig…
The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga Świątek and Daniil Medvedev, with su…
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport, and the organisers of the ABN Amro and Libema Opens — have come together to find a s…
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed Alexander Zverev in Hamburg. But his story this season goes beyond tennis.
Earlier thi…
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports.
…
