Sponsorships

Why Stella Artois invests in tennis, where no one drinks beer

Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports.

WTA Ventures appoints Wasserman to drive global partnerships

WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to accelerate the WTA’s commercial growth and expand its global sponsorship portfolio. The partnership comes on the heels of...

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda, positioning itself as Europe’s leading platform for crypto investments. Bitpanda offers services in crypto brokerage, as well as trading in commodities and securities. In 2021, the company reached a...