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Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

Racket One on 4 March 2025
One of the most prestigious tournaments outside the Grand Slam series has announced an increase...
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Industry Trends

Roland-Garros focuses on discovering talent in South America

Racket One on 28 February 2025
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior...
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Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

Marina Oglobla on 24 February 2025
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three...
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Tennis doubles match on a grass court, highlighting the sport's global popularityIndustry Trends

How popular is tennis in Europe and worldwide? Insights from the ITF report

Pavel Petko on 8 December 2024
Exploring the popularity of grassroots tennis in European countries and worldwide based on the...
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Industry Trends

Carlos Alcaraz will be the hero of the new issue of Marvel comics

Racket One on 19 August 2024
A comic book will be released in time for the US Open to inspire kids to start playing tennis.
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights tracks sponsorship activity and brand partnerships across professional tennis.

    Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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