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Industry Trends

Viewership records set by Roland-Garros in France and Spain

RacketOne Insights on  12 June 2025 
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a...
Game Insights

New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris

RacketOne Insights on  11 June 2025 
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations,...
Activations

How La Roche-Posay turned tennis into a platform for beauty marketing

Yana Borisova on  7 June 2025 
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its...
Sponsors

Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots

RacketOne Insights on  3 June 2025 
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster...
Industry Trends

Women are once again left out of prime time at Roland Garros

RacketOne Insights on  2 June 2025 
Since June 2023, not a single women’s singles match has featured in the evening slot...
Courts & Clubs

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Marina Oglobla on  30 May 2025 
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build...
Game Insights

It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age

RacketOne Insights on  26 May 2025 
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik...
Activations

How OnlyFans is testing the limits of modern tennis sponsorship

Alena Soika on  22 May 2025 
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top...
Industry Trends

Rome turns record profits into school courts and club loans

RacketOne Insights on  20 May 2025 
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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