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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
News
Racket One on 7 September 2025

Sabalenka climbs to No. 1 in career prize money among active WTA players

Until recently, she trailed Iga Swiatek, who had long led the list of active players by total earnings from tournaments. The world No. 1 successfully defended her US Open title in 2025, beating Amanda Anisimova in the final. For this victory, Aryna Sabalenka received a record $5 million —...
Fluid Curves in Digital DesignTrends
Racket One on 7 September 2025

The Use of Fluid Curves in Digital Design Processes

Amid the fast rhythm of an ever-growing metropolis, the seed of our agency was planted. From one clear idea came a mission — to merge creativity with technology and guide companies into the digital future. It was a late-night brainstorming session between two college friends, Sarah and Mike,...
Immersive Landscapes in AestheticsGame Insights
Racket One on 7 September 2025

The Impact of Immersive Landscapes in Digital Aesthetics

In a city brimming with life and opportunity, our journey as a digital agency took its first steps. It all started with a simple thought: blending innovation and imagination to reshape how businesses succeed online. It was a late-night brainstorming session between two college friends, Sarah...
Ambient Lighting in AI SpacesTrends News
Racket One on 7 September 2025

The Use of Ambient Lighting in Modern AI Spaces

Deep within a vibrant city alive with energy, our digital agency was born. What began as a modest idea soon grew into a vision — a place where creativity and technology unite to help businesses thrive in the digital era. It was a late-night brainstorming session between two college friends,...
Industry Trends
Racket One on 6 September 2025

Trump at the US Open: a historic visit, or an awkward twist?

When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP appearance. It will mark the first time in 25 years that a sitting president has attended the US Open final. As AP News reported, Trump will attend as a guest in a private suite, invited by one of...
Game Insights
Racket One on 4 September 2025

Deeper into the rankings. Which countries shape the global tennis Top 100

A closer look at the ATP and WTA Top 100 by country gives us not just numbers, but a sense of how federations, markets, and traditions translate into today’s rankings. At Racket One we built this chart not just to highlight the obvious leaders, but to go deeper inside the Top 100. The goal...
ATP makes tennis analytics available to the whole tourGame Insights
Racket One on 27 August 2025

Not just for the elite: ATP makes tennis analytics available to the whole tour

Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger singles players. The new version of Tennis IQ – a platform for match statistics and video analysis, powered by the ATP and the Public Investment Fund (PIF) – is now available to all singles players...
Game Insights
Racket One on 25 August 2025

Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?

The 20-year-old Alexandra Eala’s victory at the US Open was a historic breakthrough – not only for Eala herself, but for Philippine tennis as a whole, which has never had a star on the world stage. In the first round of the US Open, Eala pulled off a stunning comeback. Trailing 1–5 in the...
Courts & Clubs
Racket One on 24 August 2025

All-Love Racquet Club turns a Harlem street into a tennis festival

This case from New York shows how a local collective can attract attention and sponsors without major infrastructure. Founded in 2023, All-Love Racquet Club secured support from USTA Eastern, Wilson, On, and local foundations for a project that turned an ordinary Harlem street into a one-day...
Francesco Passaro during a practice session. Photo credit: OctagonNews
Racket One on 23 August 2025

Passaro reaches US Open main draw for the first time – a chance to get back on track

Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One, has battled through three rounds of US Open qualifying to reach the main draw for the first time in his career. He defeated Yu-Hsiou Hsu, Rodrigo Pacheco Méndez and Henrique Rocha, finishing the...
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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