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Racket One. Tennis industry magazine
© 2025

Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Categories Game Insights

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

Posted on 31 December 202531 December 2025by Racket One
And which major countries are missing from the global top 30. In the men’s rankings, Italy leads all European nations in top-30 representation. The country combines depth with …
Continue reading "European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead"
Categories News

Coco Gauff signs global ambassador deal with Mercedes-Benz

Posted on 9 December 20259 December 2025by Racket One
Coco Gauff begins her partnership with Mercedes-Benz
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis star Coco Gauff, who is already a two-time Grand Slam singles champion and finished …
Continue reading "Coco Gauff signs global ambassador deal with Mercedes-Benz"
Categories Sponsorships

What to know about UTS London partners and the role of Victorian Plumbing

Posted on 4 December 20254 December 2025by Racket One
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena. The format remains unmistakably UTS — short e…
Continue reading "What to know about UTS London partners and the role of Victorian Plumbing"
Categories News

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

Posted on 25 November 202525 November 2025by Racket One
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner, played on 23 November and won by the Italian, drew more than 6.7 million viewers on …
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Categories Game Insights

Jannik Sinner prize money: which tournaments contributed the most?

Posted on 17 November 202517 November 2025by Racket One
How the tennis player’s earnings break down across his key performances. Despite being forced to miss several months of the season due to a doping case, the tennis player still…
Continue reading "Jannik Sinner prize money: which tournaments contributed the most?"
Categories Game Insights

Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG

Posted on 16 November 202516 November 2025by Racket One
Carlos Alcaraz’s primary agent is Albert Molina – the man often seen in his player box at tournaments. Albert Molina, a native of Murcia, previously represented David Ferrer a…
Continue reading "Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG"
Categories News

Lexus deepens ties with the ATP Tour: partnership extended through 2028

Posted on 7 November 20259 November 2025by Racket One
The Japanese automotive brand and the men’s professional tennis tour are deepening their long-term commitment. Lexus entered the ATP ecosystem in 2023 through the season-ending…
Continue reading "Lexus deepens ties with the ATP Tour: partnership extended through 2028"
Categories News

ATP unveils updated logo identity ahead of 2026 brand rollout

Posted on 5 November 20255 November 2025by Racket One
ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the digital era and a younger global audience. The ATP has introduced an updated ve…
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Categories Game Insights

How Jannik Sinner improved his first serve – insight from a tennis analyst

Posted on 3 November 20253 November 2025by Racket One
After his victory at the Paris Masters, where the Italian tennis player defeated Felix Auger-Aliassime in the final (6–4, 7–6), tennis analyst Gill Gross discussed several key dev…
Continue reading "How Jannik Sinner improved his first serve – insight from a tennis analyst"
Categories Sponsorships

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

Posted on 30 October 20252 November 2025by Racket One
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis for the first time as an official partner. For Bupa, a company with British roots,…
Continue reading "Australian Open and Bupa: a sponsorship bridging healthcare and tennis"

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