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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Game Insights
Racket One on 31 December 2025

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

And which major countries are missing from the global top 30. In the men’s rankings, Italy leads all European nations in top-30 representation. The country combines depth with top-end quality, including two players ranked inside the top 10. Italy — 4 players (2. Jannik Sinner, 8. Lorenzo...
Coco Gauff begins her partnership with Mercedes-BenzNews
Racket One on 9 December 2025

Coco Gauff signs global ambassador deal with Mercedes-Benz

The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis star Coco Gauff, who is already a two-time Grand Slam singles champion and finished the season ranked No. 3 in the WTA standings. Christina Schenck, Vice President of Digital Technologies,...
Activations
Racket One on 4 December 2025

What to know about UTS London partners and the role of Victorian Plumbing

Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena. The format remains unmistakably UTS — short eight-minute quarters, tactical cards, a fast rhythm of play, and a more open, expressive atmosphere. Among the...
News
Racket One on 25 November 2025

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner, played on 23 November and won by the Italian, drew more than 6.7 million viewers on linear television in Italy. This is the highest figure among the publicly available Italian TV audience data for...
Game Insights
Racket One on 17 November 2025

Jannik Sinner prize money: which tournaments contributed the most?

How the tennis player’s earnings break down across his key performances. Despite being forced to miss several months of the season due to a doping case, the tennis player still finished 2025 with impressive prize money – $19,120,641. This amount includes not only his earnings in singles but...
Game Insights
Racket One on 16 November 2025

Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG

Carlos Alcaraz’s primary agent is Albert Molina – the man often seen in his player box at tournaments. Albert Molina, a native of Murcia, previously represented David Ferrer and Nicolás Almagro. Before moving into athlete representation, he earned a degree in physical education and worked as...
News
Racket One on 7 November 2025

Lexus deepens ties with the ATP Tour: partnership extended through 2028

The Japanese automotive brand and the men’s professional tennis tour are deepening their long-term commitment. Lexus entered the ATP ecosystem in 2023 through the season-ending events and then expanded its presence across a selection of ATP tournaments — including the Nitto ATP Finals, the...
ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.News
Racket One on 5 November 2025

ATP unveils updated logo identity ahead of 2026 brand rollout

The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the digital era and a younger global audience. The ATP has introduced an updated version of its tour logo, marking the sixth evolution in the organization’s 54-year history. The new design simplifies...
Game Insights
Racket One on 3 November 2025

How Jannik Sinner improved his first serve – insight from a tennis analyst

After his victory at the Paris Masters, where the Italian tennis player defeated Felix Auger-Aliassime in the final (6–4, 7–6), tennis analyst Gill Gross discussed several key developments in his game on his Monday Match Analysis podcast. Gross noted that Sinner’s week in Paris highlighted...
Activations
Racket One on 30 October 2025

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis for the first time as an official partner. For Bupa, a company with British roots, this is a symbolic step. For decades it was known for insurance (Australia is in fact its largest insurance market)...
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About Us

Racket One

Tennis sponsorship bulletin

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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