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RacketOne Insights

Racket One editorial team, reporting on the global tennis industry. About us

DoorDash signs Australian Open sponsorship deal

RacketOne Insights on 10 October 2026
Multi-year delivery and branding partnership beginning at the 2027 Australian Open.
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Doha Bank becomes Qatar Ladies Open title sponsor

RacketOne Insights on 10 October 2026
The bank will become title sponsor of the WTA 1000 tournament from its 2027 edition.
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Junaid Family Foundation sponsors Islamabad tennis event

RacketOne Insights on 10 October 2026
Title sponsorship of a women’s $15,000 tennis tournament scheduled for October 2026.
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The US Open expands its partnership portfolio across technology, wellness and sports nutrition

RacketOne Insights on 26 August 2026
Racket One Insights tracks new partnerships and identifies signals from brands entering the...
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Game Insights

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

RacketOne Insights on 31 December 2025
And which major countries are missing from the global top 30.
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Coco Gauff begins her partnership with Mercedes-BenzNews

Coco Gauff signs global ambassador deal with Mercedes-Benz

RacketOne Insights on 9 December 2025
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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