Racket One Insights | November 7, 2026
Yonex has signed a multi-year Davis Cup deal after expanding its presence across the ATP and WTA Asian swings. TikTok has added the WTA to its growing portfolio of tennis partnerships, while the women's tour is preparing to launch an online merchandise store following its collaboration with Hello Kitty. This edition also covers Payment Asia's new player endorsement, Graham's Family Dairy's expanded sponsorship at Loughborough and nearly HK$3 million in community tennis funding in Hong Kong. We examine what these developments mean for player agents, tournament organisers and brands.
Hong Kong-based Payment Asia, a fintech company providing payment services to merchants and e-commerce businesses, named tennis player Eudice Chong as a brand ambassador on November 2. The announcement coincided with the launch of its Business is Better in Doubles campaign.
Japanese sports equipment manufacturer Yonex has signed a multi-year agreement to become the Official Tennis Ball Partner of the Davis Cup Final 8. Yonex Tour Platinum balls will be used at the competition in Bologna in November 2026.
TikTok and the WTA announced a global content partnership on November 2, extending their work to promote women's tennis through short-form video and creator-led content.
The deal includes the WTA Creator Club, more player-focused content and TikTok GamePlan, an in-app feature linking sports videos to information about competitions.