Key developments in tennis and the business behind it — April 28 to May 4.
Inside the game
Historic blackout halts play in Madrid. On April 28, 2025, an unprecedented event …
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to acceler…
The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda, positioning itself as Europe’s leading platform for crypto investments.
Bitpanda offer…
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still imposing a general 10% tariff. Moreover, this does not currently apply to China, where…
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the leading tennis racket brand in Europe in 2024, citing strong performances from its sponso…
The WTA, citing data from the analytics company YouGov, has reported a record increase in its viewing audience for 2024.
The total number of fans who watched at least one of t…
The Professional Tennis Players Association (PTPA), which has increasingly been making waves in the tennis industry, has filed historic lawsuits against the sport’s governing bodi…
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part of fan zones rather than as a standalone competition at major tennis events.
In …
More women in South Islington will have the opportunity to play tennis.
The British LTA Tennis Foundation has provided significant support by awarding a grant that enables the …
At the end of February, ATP announced a partnership with Overtime, a company that creates content for young audiences. The goal of this collaboration is to promote tennis among Ge…
