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Racket One
Tennis Industry Magazine
Vilnius, Lithuania
© 2024-2025

Industry Trends

Tennis viewership growth. Tournament management. Sponsor and brand interest.

Categories Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Posted on 11 March 202511 March 2025by Marina Oglobla
At the end of February, ATP announced a partnership with Overtime, a company that creates content for young audiences. The goal of this collaboration is to promote tennis among Ge…
Continue reading "ATP attracts young viewers by partnering with Overtime — why it has potential"
Categories Industry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

Posted on 4 March 20254 March 2025by Racket One
Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami Open
One of the most prestigious tournaments outside the Grand Slam series has announced an increase in sponsorships, highlighting its growing commercial appeal. Organizers aim to make…
Continue reading "Miami Open 2025 attracts a record-breaking number of sponsors"
Categories Industry Trends

Roland-Garros focuses on discovering talent in South America

Posted on 28 February 202528 February 2025by Racket One
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior series will take place in São Paulo. According to Aymeric Labaste, head of interna…
Continue reading "Roland-Garros focuses on discovering talent in South America"
Categories Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

Posted on 24 February 202528 February 2025by Marina Oglobla
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three decades, has evolved from clay courts in Mexico City to hard courts in Acapulco. It …
Continue reading "What makes Acapulco one of the most vibrant tennis tournaments"
Categories Industry Trends

How popular is tennis in Europe and worldwide? Insights from the ITF report

Posted on 8 December 202415 March 2025by Pavel Petko
Tennis doubles match on a grass court, highlighting the sport's global popularity
Exploring the popularity of grassroots tennis in European countries and worldwide based on the Global Tennis Report 2024 from the International Tennis Federation. Tennis is one…
Continue reading "How popular is tennis in Europe and worldwide? Insights from the ITF report"
Categories Industry Trends

Carlos Alcaraz will be the hero of the new issue of Marvel comics

Posted on 19 August 20248 June 2025by Racket One
A comic book will be released in time for the US Open to inspire kids to start playing tennis. …
Continue reading "Carlos Alcaraz will be the hero of the new issue of Marvel comics"

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