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Racket One
Tennis Industry Magazine
Vilnius, Lithuania
© 2024-2025

Industry Trends

Tennis viewership growth. Tournament management. Sponsor and brand interest.

Categories Industry Trends

Rome turns record profits into school courts and club loans

Posted on 20 May 202525 September 2025by Racket One
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total revenue. But the most telling number isn’t on the scoreboard or in the stands — it…
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Categories Industry Trends

USA vs. China: is the tennis market facing a racket shortage?

Posted on 11 April 202525 September 2025by Pavel Petko
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still imposing a general 10% tariff. Moreover, this does not currently apply to China, where…
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Categories Industry Trends

Head claims market leadership in European tennis racket sales

Posted on 27 March 202525 September 2025by Racket One
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the leading tennis racket brand in Europe in 2024, citing strong performances from its sponso…
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Categories Industry Trends

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

Posted on 24 March 202525 September 2025by Racket One
The WTA, citing data from the analytics company YouGov, has reported a record increase in its viewing audience for 2024. The total number of fans who watched at least one of t…
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Categories Industry Trends

Miami Open becomes first tennis tournament to feature padel

Posted on 20 March 202520 March 2025by Racket One
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part of fan zones rather than as a standalone competition at major tennis events. In …
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Categories Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Posted on 11 March 202511 March 2025by Marina Oglobla
At the end of February, ATP announced a partnership with Overtime, a company that creates content for young audiences. The goal of this collaboration is to promote tennis among Ge…
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Categories Industry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

Posted on 4 March 20254 March 2025by Racket One
Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami Open
One of the most prestigious tournaments outside the Grand Slam series has announced an increase in sponsorships, highlighting its growing commercial appeal. Organizers aim to make…
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Categories Industry Trends

Roland-Garros focuses on discovering talent in South America

Posted on 28 February 202528 February 2025by Racket One
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior series will take place in São Paulo. According to Aymeric Labaste, head of interna…
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Categories Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

Posted on 24 February 202528 February 2025by Marina Oglobla
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three decades, has evolved from clay courts in Mexico City to hard courts in Acapulco. It …
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Categories Industry Trends

How popular is tennis in Europe and worldwide? Insights from the ITF report

Posted on 8 December 202415 March 2025by Pavel Petko
Tennis doubles match on a grass court, highlighting the sport's global popularity
Exploring the popularity of grassroots tennis in European countries and worldwide based on the Global Tennis Report 2024 from the International Tennis Federation. Tennis is one…
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