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Industry Trends
Racket One on 12 June 2025

Viewership records set by Roland-Garros in France and Spain

The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering 5.5 million viewers in France alone — the highest audience for a men’s match at Roland-Garros in 14 years. The five-hour, 29-minute final held audiences in suspense and immediately entered the ranks...
Industry Trends
Racket One on 2 June 2025

Women are once again left out of prime time at Roland Garros

Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe Chatrier — the French Open’s most prestigious stage, broadcast exclusively by Amazon Prime. In 2025, the pattern continued: all eight night sessions in the opening week were given to men....
Industry Trends
Racket One on 20 May 2025

Rome turns record profits into school courts and club loans

The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total revenue. But the most telling number isn’t on the scoreboard or in the stands — it’s in how that money will be used. According to the Italian Tennis and Padel Federation, the operating surplus is...
Industry Trends
Pavel Petko on 11 April 2025

USA vs. China: is the tennis market facing a racket shortage?

Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still imposing a general 10% tariff. Moreover, this does not currently apply to China, where the tariff rate has reached 145%, effectively making it prohibitive. This will undoubtedly impact the tennis...
Industry Trends
Racket One on 27 March 2025

Head claims market leadership in European tennis racket sales

Head, the sports equipment manufacturer headquartered in Austria, has declared itself the leading tennis racket brand in Europe in 2024, citing strong performances from its sponsored athletes and a year of product innovation. In a statement published on its official website, the company...
Industry Trends
Racket One on 24 March 2025

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

The WTA, citing data from the analytics company YouGov, has reported a record increase in its viewing audience for 2024. The total number of fans who watched at least one of the more than 50 Hologic WTA Tour tournaments surpassed 1.1 billion for the first time, marking a 10% year-over-year...
Industry Trends
Racket One on 20 March 2025

Miami Open becomes first tennis tournament to feature padel

Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part of fan zones rather than as a standalone competition at major tennis events. In a bold move, the organizers of the 2025 Miami Open have officially integrated padel into the tournament’s program....
Industry Trends
Marina Oglobla on 11 March 2025

ATP attracts young viewers by partnering with Overtime — why it has potential

At the end of February, ATP announced a partnership with Overtime, a company that creates content for young audiences. The goal of this collaboration is to promote tennis among Generation Z (ages 13–28) and Generation Alpha (under 12), who show little interest in traditional sports...
Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends
Racket One on 4 March 2025

Miami Open 2025 attracts a record-breaking number of sponsors

One of the most prestigious tournaments outside the Grand Slam series has announced an increase in sponsorships, highlighting its growing commercial appeal. Organizers aim to make the 40th edition of the event the biggest in its history. Most sponsors have remained the same. Itaú, the largest...
Industry Trends
Racket One on 28 February 2025

Roland-Garros focuses on discovering talent in South America

The Roland-Garros tournament committee has confirmed that another stage of the Renault junior series will take place in São Paulo. According to Aymeric Labaste, head of international development at Roland-Garros, the goal of the series is to give promising players from underrepresented...
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Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

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