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Racket One
Tennis Industry Magazine
Vilnius, Lithuania
© 2024-2025

Industry Trends

Tennis viewership growth. Tournament management. Sponsor and brand interest.

Categories Industry Trends

China’s tennis plan changes the game. Why the global sports world should care

Posted on 21 August 202521 August 2025by Racket One
Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots program
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and economics. Racket One obtained the full text and pulled out the key insights for t…
Continue reading "China’s tennis plan changes the game. Why the global sports world should care"
Categories Industry Trends

Why Masters finals are now more often moving away from Sundays

Posted on 18 August 202518 August 2025by Racket One
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may have looked like a scheduling glitch, but in fact the shift is a direct result of th…
Continue reading "Why Masters finals are now more often moving away from Sundays"
Categories Industry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Posted on 25 July 20255 August 2025by Marina Oglobla
Croatia, Umag. Tennis stadium
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans engage with the match in a more direct, personal way — using just their phones. Pla…
Continue reading "What a modest tournament in Croatia did to keep fans engaged from the stands"
Categories Industry Trends

Technology vs. instinct: why AI line judges are drawing player backlash

Posted on 11 July 202516 July 2025by Marina Oglobla
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all human line judges with a fully automated AI officiating system. But as the first…
Continue reading "Technology vs. instinct: why AI line judges are drawing player backlash"
Categories Industry Trends

How La Roche-Posay turned tennis into a platform for beauty marketing

Posted on 7 June 202516 July 2025by Yana Borisova
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
Continue reading "How La Roche-Posay turned tennis into a platform for beauty marketing"
Categories Industry Trends

Women are once again left out of prime time at Roland Garros

Posted on 2 June 202516 July 2025by Racket One
Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe Chatrier — the French Open’s most prestigious stage, broadcast exclusively b…
Continue reading "Women are once again left out of prime time at Roland Garros"
Categories Industry Trends

How OnlyFans is testing the limits of modern tennis sponsorship

Posted on 22 May 202516 July 2025by Alena Soika
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed Alexander Zverev in Hamburg. But his story this season goes beyond tennis. Earlier thi…
Continue reading "How OnlyFans is testing the limits of modern tennis sponsorship"
Categories Industry Trends

Rome turns record profits into school courts and club loans

Posted on 20 May 202516 July 2025by Racket One
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total revenue. But the most telling number isn’t on the scoreboard or in the stands — it…
Continue reading "Rome turns record profits into school courts and club loans"
Categories Industry Trends

Why Stella Artois invests in tennis, where no one drinks beer

Posted on 9 May 202516 July 2025by Pavel Petko
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports. …
Continue reading "Why Stella Artois invests in tennis, where no one drinks beer"
Categories Industry Trends

Miami Open becomes first tennis tournament to feature padel

Posted on 20 March 202520 March 2025by Racket One
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part of fan zones rather than as a standalone competition at major tennis events. In …
Continue reading "Miami Open becomes first tennis tournament to feature padel"

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