A closer look at the deal between the automotive brand and the global women’s tennis tour.
After the end of its long-running title partnership with Hologic, WTA did not leave the top sponsorship slot vacant for long.
The new long-term partnership was officially announced in December at...
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and WTA are exploring the creation of a shared commercial structure and are already in discussions about what such a model could look like.
The idea is to consolidate selected global media rights, data...
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian reports.
Women make up 31% of the channel’s overall sports viewership, but in tennis the share rises to 58%. By comparison, English Premier League football matches draw about 30% female viewers,...
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively in Poland on Eleven Sports (Polsat Group).
The agreement runs for five seasons, giving the WTA a stable long-term media presence in one of its most engaged European markets.
Currently, WTA...
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner averaged 3.3 million viewers in the United States for the match broadcast on ABC, with 3.0 million including the trophy ceremony.
That was an 82% increase compared to last year’s Sinner–Taylor Fritz...
We looked at data from September 1–7 in Google Trends to see how global audiences searched for the two players.
Carlos Alcaraz is once again the US Open champion. The Spaniard defeated Jannik Sinner in four sets and reclaimed the world No. 1 ranking. On the surface, everything seems...
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP appearance. It will mark the first time in 25 years that a sitting president has attended the US Open final.
As AP News reported, Trump will attend as a guest in a private suite, invited by one of...
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many players still treat the platform as a second-class channel compared with Instagram.
What began as a hub for dance challenges and memes has turned into a powerful engine shaping culture, media, and...
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and economics. Racket One obtained the full text and pulled out the key insights for the global tennis industry.
China’s new tennis plan is not just another directive from the state. It is a 41-point...
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans engage with the match in a more direct, personal way — using just their phones.
Plava Laguna Croatia Open Umag, one of the oldest ATP 250 tournaments, became a stage for digital experimentation this...
