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HomeAuthor Alena Soika

Alena Soika

Author of Racketone.com. Based in Georgia, with a deep passion for tennis. Contact me
Game Insights

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

Alena Soika on 9 October 2025
The 26-year-old from Monaco had long been considered a tour outsider, sitting at No. 204 in the...
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Game Insights

Tennis storylines of October: Shanghai without Alcaraz and the race for Turin

Alena Soika on 1 October 2025
Your shortcut to the month ahead in tennis – highlighting moments that may shape players,...
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Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on 10 September 2025
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals...
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Game Insights

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

Alena Soika on 7 August 2025
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old Italian...
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Game Insights

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

Alena Soika on 15 July 2025
In recent years, the women's draw at Wimbledon has felt like a tournament of surprise champions:...
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Game Insights

The grass season as a stress test: why Wimbledon 2025 has already made history

Alena Soika on 8 July 2025
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent...
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News

Who thrives on grass: European players ready to surprise at Wimbledon

Alena Soika on 1 July 2025
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart,...
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Game Insights

Drop shots are more common — but are they a winning advantage?

Alena Soika on 13 June 2025
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s...
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Activations

How OnlyFans is testing the limits of modern tennis sponsorship

Alena Soika on 22 May 2025
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed...
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Game Insights

Top 4 tennis websites for detailed player and match statistics

Alena Soika on 15 May 2025
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline....
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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