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HomeAuthor Alena Soika

Alena Soika

Author of Racketone.com. Based in Georgia, with a deep passion for tennis. Contact me
News

Who thrives on grass: European players ready to surprise at Wimbledon

Alena Soika on 1 July 2025
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart,...
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Game Insights

Drop shots are more common — but are they a winning advantage?

Alena Soika on 13 June 2025
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s...
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Activations

How OnlyFans is testing the limits of modern tennis sponsorship

Alena Soika on 22 May 2025
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed...
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Game Insights

Top 4 tennis websites for detailed player and match statistics

Alena Soika on 15 May 2025
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline....
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Game Insights

Holger Rune’s coaching carousel: where is this race headed?

Alena Soika on 23 March 2025
After a controversial VAR decision in Miami that led to Rune’s defeat and an abrupt exit, it’s...
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Game Insights

Who is Jiri Lehecka, the rising star who stunned Carlos Alcaraz?

Alena Soika on 22 February 2025
Although the Czech player did not make it to the Qatar Open final, losing to Jack Draper in a...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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