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HomeAuthor Marina Oglobla

Marina Oglobla

Covering business, infrastructure, and innovation in tennis at Racket One. Contact the author via email.
Game Insights

Technology vs. instinct: why AI line judges are drawing player backlash

Marina Oglobla on 11 July 2025
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all...
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Courts & Clubs

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

Marina Oglobla on 7 July 2025
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon...
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Courts & Clubs

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Marina Oglobla on 30 May 2025
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own...
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Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Marina Oglobla on 11 March 2025
At the end of February, ATP announced a partnership with Overtime, a company that creates...
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Game Insights

The limits of serve bots: can one tennis skill make a champion?

Marina Oglobla on 2 March 2025
A serve in tennis is more than just the first shot of a rally. For some players, it becomes a...
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Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

Marina Oglobla on 24 February 2025
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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