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HomeAuthor Marina Oglobla

Marina Oglobla

Covering business, infrastructure, and innovation in tennis at Racket One. Contact the author via email.
Activations

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

Marina Oglobla on 20 November 2025
A story of how a family-run car business from Athlone entered tennis through real involvement in...
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Courts & Clubs

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

Marina Oglobla on 15 October 2025
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel...
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Top 5 tennis players on TikTok. Why Jannik Sinner is left behindIndustry Trends

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Marina Oglobla on 30 August 2025
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...
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Wimbledon’s Centre Court undergoing full renovationCourts & Clubs

Wimbledon starts renovation: why the tennis courts lose their grass every year

Marina Oglobla on 6 August 2025
Just one day after the final, Wimbledon has started its annual large-scale renovation of the...
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Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on 31 July 2025
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...
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Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on 25 July 2025
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...
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Game Insights

Technology vs. instinct: why AI line judges are drawing player backlash

Marina Oglobla on 11 July 2025
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all...
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Courts & Clubs

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

Marina Oglobla on 7 July 2025
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon...
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Courts & Clubs

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Marina Oglobla on 30 May 2025
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own...
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Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Marina Oglobla on 11 March 2025
At the end of February, ATP announced a partnership with Overtime, a company that creates...
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About Us

Racket One

Tennis sponsorship bulletin

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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