The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel courts has only expanded the community.
When people in Europe hear about Estonian ten…
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many players still treat the platform as a second-class channel compared with Instagram…
Just one day after the final, Wimbledon has started its annual large-scale renovation of the courts – as seen in a recent Instagram post, Centre Court now appears stripped of its …
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously polished, Corentin Moutet’s run to the semifinals of the ATP 500 tournament in Washi…
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans engage with the match in a more direct, personal way — using just their phones.
Pla…
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all human line judges with a fully automated AI officiating system.
But as the first…
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon Championships, has taken a practical step in sustainability — and one that club owners worldwid…
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own tennis center. That’s how the Seven Six project (now known as Widen Arena) was born, an…
At the end of February, ATP announced a partnership with Overtime, a company that creates content for young audiences. The goal of this collaboration is to promote tennis among Ge…
A serve in tennis is more than just the first shot of a rally. For some players, it becomes a true weapon, allowing them to control a match right from the start. But despite its i…
