Marina Oglobla

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

A story of how a family-run car business from Athlone entered tennis through real involvement in...

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel...

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...

Wimbledon starts renovation: why the tennis courts lose their grass every year

Just one day after the final, Wimbledon has started its annual large-scale renovation of the...

Corentin Moutet: street-school tennis with a French rap edge

In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...

What a modest tournament in Croatia did to keep fans engaged from the stands

Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...

Technology vs. instinct: why AI line judges are drawing player backlash

In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all...

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon...

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own...

ATP attracts young viewers by partnering with Overtime — why it has potential

At the end of February, ATP announced a partnership with Overtime, a company that creates...