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Tennis Lifestyle

Benefits of tennis and padel. Grassroots stories and local communities. Tennis travel and tourism.
Brasov is a captivating destination for tennis enthusiasts, offering scenic mountain views, rich history, and excellent tennis facilities.Tennis Lifestyle
Yana Borisova on 22 February 2025

Tennis trip: Brasov — a city of mountain views and Dracula’s legend

Discover one of Europe’s most beautiful tennis courts with a view of history. There are several main reasons why tourists from all over the world visit Brasov. First is Bran Castle, which is often linked to the legend of Count Dracula. Although there is no historical evidence that Vlad the...
Tennis Lifestyle
Racket One on 27 September 2024

Founder of a tennis partner app discusses the main challenge

The app, called Hitch Player Finder, helps tennis and pickleball players find courts nearby and match them with opponents to play with.
Tennis Lifestyle
Racket One on 28 July 2024

Courts next to the sea and eco-reserve in the Greek village of Sani

We continue exploring the most beautiful tennis spots in Europe. This time, our focus is on the courts of the Rafa Nadal Tennis Center at Sani Resort, Greece.
Tennis Lifestyle
Racket One on 19 May 2024

Tennis proves its social benefit for men and women alike, says European survey

A survey conducted by Tennis Europe reveals that a majority of regular tennis players see the sport as a positive social activity — particularly highlighting its suitability for men and women to play together.
Tennis Lifestyle
Racket One on 2 May 2024

Tennis has had a positive impact on at-risk youth in the US 

Michael-Ray Pallares and Ron Tankel, experts in tennis and therapeutic recreation, teamed up to pilot a Tennis for Behavioural Health programme in North Kansas City. Their goal was to support at-risk youth by giving them a sense of community and structure, the USTA reported. 
Tennis Lifestyle
Racket One on 1 May 2024

A magical tennis court in Positano, Italy – where luxury meets the game

At Racket One, we write not only about the tennis business but also about the world’s most extraordinary tennis locations. One such place is Positano, Italy, where a stunning court at the luxury hotel Il San Pietro di Positano sits between a cliff and the Mediterranean Sea, offering a truly...
Tennis Lifestyle
Racket One on 11 April 2024

Playing tennis as a couple: the love story of a real-life match made on the court

The story of a couple for whom tennis became more than just a sport — it changed their lives. Vitalij and Gerda Volkov started playing around the age of thirty, and that decision not only led to new challenges on the court but also to the start of their life together. Vitalij had previously...

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Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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