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HomeCategory "Game Insights"

Game Insights

Tennis trends and analysis. Pro training and player development. Career management.
Game Insights

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

Alena Soika on 7 August 2025
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old Italian...
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Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on 31 July 2025
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...
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Game Insights

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

Alena Soika on 15 July 2025
In recent years, the women's draw at Wimbledon has felt like a tournament of surprise champions:...
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Game Insights

Technology vs. instinct: why AI line judges are drawing player backlash

Marina Oglobla on 11 July 2025
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all...
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Game Insights

The grass season as a stress test: why Wimbledon 2025 has already made history

Alena Soika on 8 July 2025
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent...
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Game Insights

Drop shots are more common — but are they a winning advantage?

Alena Soika on 13 June 2025
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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