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Game Insights

Tennis trends and analysis. Pro training and player development. Career management.
Game Insights

Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?

Racket One on 25 August 2025
The 20-year-old Alexandra Eala’s victory at the US Open was a historic breakthrough – not only...
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Game Insights

How Sinner’s illness in Cincinnati fuels criticism of ATP

Pavel Petko on 19 August 2025
The Cincinnati final, meant to be one of August’s headline events, ended almost before it...
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Game Insights

Why Masters finals are now more often moving away from Sundays

Racket One on 18 August 2025
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...
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Game Insights

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

Pavel Petko on 16 August 2025
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena...
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What makes Terence Atmane unique in the ATP TourGame Insights

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

Racket One on 15 August 2025
At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying...
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Game Insights

Why has the serve-and-volley style disappeared from modern tennis?

Racket One on 14 August 2025
Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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