Activations

How La Roche-Posay turned tennis into a platform for beauty marketing

Yana Borisova on 7 June 2025
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun...
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Activations

How OnlyFans is testing the limits of modern tennis sponsorship

Alena Soika on 22 May 2025
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed...
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Activations

Why Stella Artois invests in tennis, where no one drinks beer

Pavel Petko on 9 May 2025
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...
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