News

Coco Gauff signs global ambassador deal with Mercedes-Benz

The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis...

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner,...

Lexus deepens ties with the ATP Tour: partnership extended through 2028

The Japanese automotive brand and the men’s professional tennis tour are deepening their...

ATP unveils updated logo identity ahead of 2026 brand rollout

The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the...

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...

Challenger Tour prize money to reach record $32.4 million in 2026

This is another step to boost earnings for tennis players outside the top 100 and strengthen the...