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News

Latest tennis sponsorship news on endorsement deals, brand partnerships and sponsors across ATP, WTA and major tournaments in the global tennis industry.
ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

Racket One on 8 October 2025
The International Tennis Integrity Agency has launched a new support programme for players and...
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News

Linda Noskova becomes Czech No. 1 after strong Beijing performance

Racket One on 6 October 2025
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA...
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News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on 7 September 2025
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
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Francesco Passaro during a practice session. Photo credit: OctagonNews

Passaro reaches US Open main draw for the first time – a chance to get back on track

Racket One on 23 August 2025
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One,...
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News

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

Racket One on 23 August 2025
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his...
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News

ATP and TikTok launch Tennis Creator Network to reach younger fans

Racket One on 21 August 2025
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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