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News

Latest tennis sponsorship news on endorsement deals, brand partnerships and sponsors across ATP, WTA and major tournaments in the global tennis industry.
News

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

Racket One on 15 August 2025
According to the Women’s Tennis Association, this will give both rising and established players...
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News

ATP players receive record $18.3 million from Masters profit sharing

Racket One on 14 August 2025
In 2024, tennis players earned a record sum through profit sharing — a system in which...
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Venus Williams, recently focused on business, now returns to tennis.News

Venus Williams returns to US Open as broadcasters anticipate ratings boost

Racket One on 14 August 2025
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this...
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News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

Racket One on 24 July 2025
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement...
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News

Boisson strengthens her position as the new face of French women’s tennis

Racket One on 21 July 2025
The player who surprised everyone at Roland-Garros has now won her first WTA title at the...
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News

Who thrives on grass: European players ready to surprise at Wimbledon

Alena Soika on 1 July 2025
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart,...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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