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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
News
Racket One on 23 August 2025

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his net worth at $1.1 billion. It marks a symbolic milestone for a player who has long since become a global brand. Interestingly, Federer was never the leader in prize money on court, earning about $131...
Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends
Racket One on 21 August 2025

China’s tennis plan changes the game. Why the global sports world should care

Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and economics. Racket One obtained the full text and pulled out the key insights for the global tennis industry. China’s new tennis plan is not just another directive from the state. It is a 41-point...
News
Racket One on 21 August 2025

ATP and TikTok launch Tennis Creator Network to reach younger fans

A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial audiences while expanding the tour’s digital footprint. At the core of the agreement is the launch of the Tennis Creator Network — a program that will bring in content creators to produce short-form,...
Game Insights
Racket One on 18 August 2025

Why Masters finals are now more often moving away from Sundays

The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may have looked like a scheduling glitch, but in fact the shift is a direct result of the Masters 1000 reform that changed the calendar and the scale of these events. Back in 2023, ATP decided to extend...
News
Racket One on 15 August 2025

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

According to the Women’s Tennis Association, this will give both rising and established players the chance to build their careers and reach the highest levels of the tour. The increase in total prize money is mainly due to a larger number of tournaments. In the 2025 season, the WTA 125...
What makes Terence Atmane unique in the ATP TourGame Insights
Racket One on 15 August 2025

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying and taking down a string of high-level opponents. His performance became his calling card: a powerful left-handed serve, an aggressive forehand, and the knack for breaking rhythm with short,...
News
Racket One on 14 August 2025

ATP players receive record $18.3 million from Masters profit sharing

In 2024, tennis players earned a record sum through profit sharing — a system in which tournament profits are split between players and organizers. The nine ATP Masters tournaments paid players $18.3 million in addition to regular prize money. This is 2.7 times more than the previous year...
Game Insights
Racket One on 14 August 2025

Why has the serve-and-volley style disappeared from modern tennis?

Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome weapon that often decided matches. In the 1990s, this style reached its peak: Pete Sampras, Pat Rafter, Stefan Edberg, and Martina Navratilova won titles by relying on a blistering first serve and...
Venus Williams, recently focused on business, now returns to tennis.News
Racket One on 14 August 2025

Venus Williams returns to US Open as broadcasters anticipate ratings boost

Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this summer after receiving a singles wildcard at the age of 45. It will be her first singles appearance at a major since 2023 and her 25th at Flushing Meadows, where she lifted the trophy in 2000 and...
News
Racket One on 24 July 2025

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement win over world No. 10 Andrey Rublev, 7–5, 6–2. The 19-year-old Californian, currently ranked No. 67, delivered another composed and confident performance — reinforcing his growing reputation as a...
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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