Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport, and the organisers of the ABN Amro and Libema Opens — have come together to find a single sponsor for the sport as a whole.
Their joint initiative, called 365 Days of Tennis, aims to secure a...
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to accelerate the WTA’s commercial growth and expand its global sponsorship portfolio.
The partnership comes on the heels of...
