The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis star Coco Gauff, who is already a two-time Grand Slam singles champion and finished the season ranked No. 3 in the WTA standings.
Christina Schenck, Vice President of Digital Technologies,...
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner, played on 23 November and won by the Italian, drew more than 6.7 million viewers on linear television in Italy.
This is the highest figure among the publicly available Italian TV audience data for...
The Japanese automotive brand and the men’s professional tennis tour are deepening their long-term commitment.
Lexus entered the ATP ecosystem in 2023 through the season-ending events and then expanded its presence across a selection of ATP tournaments — including the Nitto ATP Finals, the...
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the digital era and a younger global audience.
The ATP has introduced an updated version of its tour logo, marking the sixth evolution in the organization’s 54-year history. The new design simplifies...
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row, the first time this has ever happened in the history of the European junior tour.
According to Tennis Europe, Kovacevic was in excellent form throughout the tournament in Monte Carlo, dropping just...
This is another step to boost earnings for tennis players outside the top 100 and strengthen the sustainability of the entire tour.
The ATP has announced a record prize pool of $32.4 million for the Challenger Tour in 2026, an increase of 18.1% from $27.44 million the previous year.
The...
The International Tennis Integrity Agency has launched a new support programme for players and other tennis professionals involved in anti-doping or anti-corruption investigations.
Key measures include:
– up to $5,000 for testing supplements or medications at WADA-accredited laboratories;–...
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA Rankings
In the championship match, Noskova fell to American Amanda Anisimova 0–6, 6–2, 2–6, struggling more than usual with her serve. Still, her path to the final was impressive.
In the...
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total earnings from tournaments.
The world No. 1 successfully defended her US Open title in 2025, beating Amanda Anisimova in the final.
For this victory, Aryna Sabalenka received a record $5 million —...
Deep within a vibrant city alive with energy, our digital agency was born. What began as a modest idea soon grew into a vision — a place where creativity and technology unite to help businesses thrive in the digital era.
It was a late-night brainstorming session between two college friends,...
