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HomeCategory "News"

News

Latest tennis sponsorship news on endorsement deals, brand partnerships and sponsors across ATP, WTA and major tournaments in the global tennis industry.
Coco Gauff begins her partnership with Mercedes-BenzNews

Coco Gauff signs global ambassador deal with Mercedes-Benz

Racket One on 9 December 2025
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis...
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News

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

Racket One on 25 November 2025
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner,...
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News

Lexus deepens ties with the ATP Tour: partnership extended through 2028

Racket One on 7 November 2025
The Japanese automotive brand and the men’s professional tennis tour are deepening their...
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ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.News

ATP unveils updated logo identity ahead of 2026 brand rollout

Racket One on 5 November 2025
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the...
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Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.News

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

Racket One on 27 October 2025
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...
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News

Challenger Tour prize money to reach record $32.4 million in 2026

Racket One on 25 October 2025
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
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ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

Racket One on 8 October 2025
The International Tennis Integrity Agency has launched a new support programme for players and...
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News

Linda Noskova becomes Czech No. 1 after strong Beijing performance

Racket One on 6 October 2025
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA...
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News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on 7 September 2025
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
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Francesco Passaro during a practice session. Photo credit: OctagonNews

Passaro reaches US Open main draw for the first time – a chance to get back on track

Racket One on 23 August 2025
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One,...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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