A closer look at the deal between the automotive brand and the global women’s tennis tour.
After the end of its long-running title partnership with Hologic, WTA did not leave the top sponsorship slot vacant for long.
The new long-term partnership was officially announced in December at...
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and WTA are exploring the creation of a shared commercial structure and are already in discussions about what such a model could look like.
The idea is to consolidate selected global media rights, data...
We looked at data from September 1–7 in Google Trends to see how global audiences searched for the two players.
Carlos Alcaraz is once again the US Open champion. The Spaniard defeated Jannik Sinner in four sets and reclaimed the world No. 1 ranking. On the surface, everything seems...
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat at the US Open. A straightforward scoreline, a short press conference, some tears and applause – that was the end of a two-time Wimbledon champion. It was touching, but it lacked the scale her story...
The Cincinnati final, meant to be one of August’s headline events, ended almost before it began.
Jannik Sinner, struggling throughout twenty minutes of play in the heat, told the umpire he felt he could collapse at any moment and walked off court. The scoreboard showed 0–5 in Alcaraz’s...
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena Rybakina (4–6, 3–6) from a different angle.
One of the standout matches in the early rounds of the Cincinnati women’s event was Aryna Sabalenka’s win over Marketa Vondrousova (6–3, 7–5), where the...
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports.
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still imposing a general 10% tariff. Moreover, this does not currently apply to China, where the tariff rate has reached 145%, effectively making it prohibitive.
This will undoubtedly impact the tennis...
The International Tennis Federation has revealed the number of tennis clubs worldwide today. Its report compiles data from 199 tennis nations. Racket One analyzed the findings and highlighted the most intriguing insights.
Tennis clubs can be seen as the neurons of the vast global network that...
Exploring the popularity of grassroots tennis in European countries and worldwide based on the Global Tennis Report 2024 from the International Tennis Federation.
Tennis is one of the most popular sports in Europe, only behind football and basketball. In recent years, tennis has become more...
