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Racket One. Tennis industry magazine
© 2025

Pavel Petko

Editor-in-Chief of Racket One. Connect on LinkedIn.
Categories Industry Trends

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

Posted on 16 December 202516 December 2025by Pavel Petko
WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executives
A closer look at the deal between the automotive brand and the global women’s tennis tour. After the end of its long-running title partnership with Hologic, WTA did not leave t…
Continue reading "Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?"
Categories Industry Trends

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Posted on 5 November 202513 November 2025by Pavel Petko
The Tennis Ventures concept: what a unified ATP–WTA platform could mean
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and WTA are exploring the creation of a shared commercial structure and are already in di…
Continue reading "The Tennis Ventures concept: what a unified ATP–WTA platform could mean"
Categories Industry Trends

Sinner lost the final, but won the spotlight. How fans searched the US Open

Posted on 8 September 202525 September 2025by Pavel Petko
We looked at data from September 1–7 in Google Trends to see how global audiences searched for the two players. Carlos Alcaraz is once again the US Open champion. The Spaniard…
Continue reading "Sinner lost the final, but won the spotlight. How fans searched the US Open"
Categories Game Insights

Petra Kvitova left with dignity, but without the industry’s applause

Posted on 26 August 202526 August 2025by Pavel Petko
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat at the US Open. A straightforward scoreline, a short press conference, some tears an…
Continue reading "Petra Kvitova left with dignity, but without the industry’s applause"
Categories Game Insights

How Sinner’s illness in Cincinnati fuels criticism of ATP

Posted on 19 August 202519 August 2025by Pavel Petko
The Cincinnati final, meant to be one of August’s headline events, ended almost before it began. Jannik Sinner, struggling throughout twenty minutes of play in the heat, told …
Continue reading "How Sinner’s illness in Cincinnati fuels criticism of ATP"
Categories Game Insights

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

Posted on 16 August 20253 November 2025by Pavel Petko
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena Rybakina (4–6, 3–6) from a different angle. One of the standout matches in the early r…
Continue reading "Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10"
Categories Sponsorships

Why Stella Artois invests in tennis, where no one drinks beer

Posted on 9 May 202525 September 2025by Pavel Petko
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports. …
Continue reading "Why Stella Artois invests in tennis, where no one drinks beer"
Categories Industry Trends

USA vs. China: is the tennis market facing a racket shortage?

Posted on 11 April 202525 September 2025by Pavel Petko
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still imposing a general 10% tariff. Moreover, this does not currently apply to China, where…
Continue reading "USA vs. China: is the tennis market facing a racket shortage?"
Categories Courts & Clubs

How many tennis clubs are in the world? The US still on top — see the list by country

Posted on 25 January 202529 January 2025by Pavel Petko
The International Tennis Federation has revealed the number of tennis clubs worldwide today. Its report compiles data from 199 tennis nations. Racket One analyzed the findings and…
Continue reading "How many tennis clubs are in the world? The US still on top — see the list by country"
Categories Game Insights

How popular is tennis in Europe and worldwide? Insights from the ITF report

Posted on 8 December 202415 March 2025by Pavel Petko
Tennis doubles match on a grass court, highlighting the sport's global popularity
Exploring the popularity of grassroots tennis in European countries and worldwide based on the Global Tennis Report 2024 from the International Tennis Federation. Tennis is one…
Continue reading "How popular is tennis in Europe and worldwide? Insights from the ITF report"

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