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HomeAuthor Pavel Petko

Pavel Petko

Editor-in-Chief of Racket One. Connect on LinkedIn.
Activations

Why Stella Artois invests in tennis, where no one drinks beer

Pavel Petko on 9 May 2025
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...
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Industry Trends

USA vs. China: is the tennis market facing a racket shortage?

Pavel Petko on 11 April 2025
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still...
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Courts & Clubs

How many tennis clubs are in the world? The US still on top — see the list by country

Pavel Petko on 25 January 2025
The International Tennis Federation has revealed the number of tennis clubs worldwide today. Its...
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Tennis doubles match on a grass court, highlighting the sport's global popularityIndustry Trends

How popular is tennis in Europe and worldwide? Insights from the ITF report

Pavel Petko on 8 December 2024
Exploring the popularity of grassroots tennis in European countries and worldwide based on the...
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Courts & Clubs

A tournament held in Turkey has determined Europe’s top tennis clubs

Pavel Petko on 19 November 2024
The European Masters Club Championships, featuring tennis club teams from across Europe, was...
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News

Veli Lošinj 2024: Major MT1000 senior tennis tournament held in Croatia

Pavel Petko on 9 June 2024
The tournament was held under the auspices of the ITF, with the status of European Masters...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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