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HomeCategory "Market Insights"

Market Insights

Insights and data on tennis sponsorship market trends, including brand investment, sponsorship deals and highlights from the Tennis & Brands report.
Market Insights
Racket One on 16 April 2025

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda, positioning itself as Europe’s leading platform for crypto investments. Bitpanda offers services in crypto brokerage, as well as trading in commodities and securities. In 2021, the company reached a...

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Racket One

Tennis sponsorship bulletin

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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