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HomeAuthor Alena Soika

Alena Soika

Author of Racketone.com. Based in Georgia, with a deep passion for tennis. Contact me
Game Insights

Who has won the most Australian Open titles in the last 10 years?

Alena Soika on 2 February 2025
While many lists rank the greatest Australian Open champions in history, Racket One takes a...
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Game Insights

Rising stars of junior tennis: who made waves in Europe this season

Alena Soika on 5 December 2024
Racket One reflects on the year that juniors had and discusses why early success doesn't always...
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Game Insights

ATP and WTA Finals: why the women’s event stood out this year

Alena Soika on 20 November 2024
Jannik Sinner and Arina Sabalenka demonstrated incredible synchronicity throughout 2024,...
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Game Insights

Jannik Sinner’s domination: player’s success isn’t just about talent

Alena Soika on 6 November 2024
Jannik Sinner is widely regarded as one of the best players in tennis today. His lead in the...
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Game Insights

Dominic Thiem and his legacy: the tennis player retires from career

Alena Soika on 28 October 2024
At his home tournament in Vienna, Dominic Thiem announced his retirement from professional...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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