What to know about UTS London partners and the role of Victorian Plumbing
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena.
The format remains unmistakably UTS — short eight-minute quarters, tactical cards, a fast rhythm of play, and a more open, expressive atmosphere. Among the participants are Alex de Minaur, Casper Ruud, and Andrey Rublev, while British fan favourite Jack Draper will miss the event due to injury.
For the first time, the UTS Grand Final has secured a title partner: the British company Victorian Plumbing becomes the event’s naming partner. This marks a notable shift for the league, which until now has relied on global and local sponsors without assigning naming rights to a single brand.
Victorian Plumbing is one of the UK’s largest online retailers of bathroom products. It is a purely British digital-first business entirely focused on the UK market. For sponsorship professionals, the context matters: Victorian Plumbing is a well-established domestic e-commerce player rather than a global manufacturer. It is also not new to sport — the company sponsors Bolton Wanderers and is a partner of the UK Snooker Championship.
Their move into tennis via UTS is straightforward: the Grand Final is held in London and, in 2025, will be broadcast on Sky Sports for the first time, giving the brand precise access to the British audience it serves. Compared with sponsoring an ATP event in the UK, UTS offers a more accessible and flexible entry point while providing a vibrant format, a younger audience profile, and room for creative integrations.
Other partners of the tournament include Zenith (Swiss premium watches), Finseta (fintech), TNNS Live (technology and media partner of the league), The Stratford (London hotel/residences), Mouratoglou Academy and Mouratoglou Apparel (organisational and branding partners), and Rebound Ace Sports, the court surface provider. Together, these partners cover key categories: premium lifestyle, finance, technology, infrastructure, and hospitality.
To recap, the 2024 UTS Grand Final at the Copper Box Arena drew approximately 21,500 spectators across four sessions — still the tournament’s attendance record. Matches were available on several streaming platforms and through the UTS Live app, providing broad baseline international reach. In 2025, media rights become more UK-focused: the Grand Final will be shown on Sky Sports in the UK and Ireland for the first time, which likely increased the event’s appeal to a major national brand such as Victorian Plumbing.
Cover photo: Uts.live
