Tennis Sponsorships & Endorsements - Page 2 of 2

Why Stella Artois invests in tennis, where no one drinks beer

Posted on 9 May 202525 September 2025by Pavel Petko

Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most sober sports. …

Sponsorships

WTA Ventures appoints Wasserman to drive global partnerships

Posted on 29 April 202525 September 2025by Racket One

WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to acceler…

Sponsorships

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

Posted on 16 April 202525 September 2025by Racket One

The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda, positioning itself as Europe’s leading platform for crypto investments. Bitpanda offer…

Why Stella Artois invests in tennis, where no one drinks beer

WTA Ventures appoints Wasserman to drive global partnerships

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

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