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Yana Borisova

Author at Racketone.com, covering brand strategy, sponsorship, and marketing in the global tennis industry. Contact me
Sponsorships
Yana Borisova on 23 July 2025

Gucci in tennis: a distinctive style statement beyond competition

While sportswear often emphasizes performance and ambition, Gucci offers a different perspective: sport not as competition, but as part of a daily ritual. The brand doesn’t ignore functionality — it reframes it through the lens of style, aesthetics, and cultural context. Let’s revisit some...
Sponsorships
Yana Borisova on 7 June 2025

How La Roche-Posay turned tennis into a platform for beauty marketing

La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of interest to marketers targeting active, health-conscious audiences. The campaign, called Club La Roche-Posay and...
Brasov is a captivating destination for tennis enthusiasts, offering scenic mountain views, rich history, and excellent tennis facilities.Tennis Lifestyle
Yana Borisova on 22 February 2025

Tennis trip: Brasov — a city of mountain views and Dracula’s legend

Discover one of Europe’s most beautiful tennis courts with a view of history. There are several main reasons why tourists from all over the world visit Brasov. First is Bran Castle, which is often linked to the legend of Count Dracula. Although there is no historical evidence that Vlad the...
Courts & Clubs
Yana Borisova on 8 January 2025

Tennis courts in Bucharest. Ancient streets and a passion for the game

Bucharest, a city of contrasts where history meets modern energy, offers plenty for tennis enthusiasts. With courts for every taste and budget, we’ve selected the top 7 spots in the Romanian capital for you. Bucharest is a city full of contrasts. Luxury cars share the streets with trams, and...
Courts & Clubs
Yana Borisova on 6 October 2024

Is it worth building tennis courts during a war? A dilemma in Ukraine

A full-scale war has been raging in Ukraine for three years, with Russian forces mercilessly destroying towns and villages. Tennis courts, once places for sports and recreation, have been reduced to ruins. Yet in August of last year, sports officials launched a project to build a National Tennis...

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Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

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