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Racket One
Tennis Industry Magazine
Vilnius, Lithuania
© 2024-2025

Yana Borisova

Author at Racketone.com, covering brand strategy, sponsorship, and marketing in the global tennis industry. Contact me
Categories Sponsorships

Gucci in tennis: a distinctive style statement beyond competition

Posted on 23 July 202525 September 2025by Yana Borisova
While sportswear often emphasizes performance and ambition, Gucci offers a different perspective: sport not as competition, but as part of a daily ritual. The brand doesn’t ig…
Continue reading "Gucci in tennis: a distinctive style statement beyond competition"
Categories Sponsorships

How La Roche-Posay turned tennis into a platform for beauty marketing

Posted on 7 June 202525 September 2025by Yana Borisova
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
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Categories Tennis Lifestyle

Tennis trip: Brasov — a city of mountain views and Dracula’s legend

Posted on 22 February 202524 February 2025by Yana Borisova
Brasov is a captivating destination for tennis enthusiasts, offering scenic mountain views, rich history, and excellent tennis facilities.
Discover one of Europe’s most beautiful tennis courts with a view of history. There are several main reasons why tourists from all over the world visit Brasov. First is Bran…
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Categories Courts & Clubs

Tennis courts in Bucharest. Ancient streets and a passion for the game

Posted on 8 January 202516 July 2025by Yana Borisova
Bucharest, a city of contrasts where history meets modern energy, offers plenty for tennis enthusiasts. With courts for every taste and budget, we’ve selected the top 7 spots in t…
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Categories Courts & Clubs

Is it worth building tennis courts during a war? A dilemma in Ukraine

Posted on 6 October 202416 July 2025by Yana Borisova
A full-scale war has been raging in Ukraine for three years, with Russian forces mercilessly destroying towns and villages. Tennis courts, once places for sports and recreation, h…
Continue reading "Is it worth building tennis courts during a war? A dilemma in Ukraine"
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