Yana Borisova on 23 July 2025
Gucci in tennis: a distinctive style statement beyond competition
While sportswear often emphasizes performance and ambition, Gucci offers a different perspective: sport not as competition, but as part of a daily ritual. The brand doesn’t ignore functionality — it reframes it through the lens of style, aesthetics, and cultural context. Let’s revisit some...Yana Borisova on 7 June 2025
How La Roche-Posay turned tennis into a platform for beauty marketing
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of interest to marketers targeting active, health-conscious audiences. The campaign, called Club La Roche-Posay and...Yana Borisova on 22 February 2025
Tennis trip: Brasov — a city of mountain views and Dracula’s legend
Discover one of Europe’s most beautiful tennis courts with a view of history. There are several main reasons why tourists from all over the world visit Brasov. First is Bran Castle, which is often linked to the legend of Count Dracula. Although there is no historical evidence that Vlad the...Yana Borisova on 8 January 2025
Tennis courts in Bucharest. Ancient streets and a passion for the game
Bucharest, a city of contrasts where history meets modern energy, offers plenty for tennis enthusiasts. With courts for every taste and budget, we’ve selected the top 7 spots in the Romanian capital for you. Bucharest is a city full of contrasts. Luxury cars share the streets with trams, and...Yana Borisova on 6 October 2024




