Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga Świątek and Daniil Medvedev, with support from professional padel players guiding them through a series of lighthearted on-court challenges.

The main video reached over 320K views and 5.4K likes on YouTube in just the first three days — the highest performance on the brand’s channel. A vertical version on Instagram delivered even stronger results: 1.1M views and 83K likes.

By pairing two top-tier tennis players in a lighter, cross-discipline format, Tecnifibre expanded its reach beyond the core tennis audience and leveraged athlete visibility for maximum engagement.

The campaign offers a relevant case study for brands relying on athlete partnerships: content that blends recognisable faces with accessible formats can generate both scale and resonance — when executed with platform fluency.