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HomeTag "Tennis viewership"

Tennis viewership

Tennis viewership news: audience trends, TV ratings, streaming and broadcast updates.
News
Racket One on 25 November 2025

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner, played on 23 November and won by the Italian, drew more than 6.7 million viewers on linear television in Italy. This is the highest figure among the publicly available Italian TV audience data for...
Industry Trends
Racket One on 25 September 2025

Tennis leads in female TV viewership across all major British sports

Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian reports. Women make up 31% of the channel’s overall sports viewership, but in tennis the share rises to 58%. By comparison, English Premier League football matches draw about 30% female viewers,...
Industry Trends
Racket One on 18 September 2025

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively in Poland on Eleven Sports (Polsat Group). The agreement runs for five seasons, giving the WTA a stable long-term media presence in one of its most engaged European markets. Currently, WTA...
Industry Trends
Racket One on 11 September 2025

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner averaged 3.3 million viewers in the United States for the match broadcast on ABC, with 3.0 million including the trophy ceremony. That was an 82% increase compared to last year’s Sinner–Taylor Fritz...
Industry Trends
Racket One on 12 June 2025

Viewership records set by Roland-Garros in France and Spain

The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering 5.5 million viewers in France alone — the highest audience for a men’s match at Roland-Garros in 14 years. The five-hour, 29-minute final held audiences in suspense and immediately entered the ranks...
Industry Trends
Racket One on 24 March 2025

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

The WTA, citing data from the analytics company YouGov, has reported a record increase in its viewing audience for 2024. The total number of fans who watched at least one of the more than 50 Hologic WTA Tour tournaments surpassed 1.1 billion for the first time, marking a 10% year-over-year...

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Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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