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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Game Insights

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

9 October 2025 
The 26-year-old from Monaco had long been considered a tour outsider, sitting at No. 204 in the...
ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

8 October 2025 
The International Tennis Integrity Agency has launched a new support programme for players and...
News

Linda Noskova becomes Czech No. 1 after strong Beijing performance

6 October 2025 
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA...
Game Insights

Tennis storylines of October: Shanghai without Alcaraz and the race for Turin

1 October 2025 
Your shortcut to the month ahead in tennis – highlighting moments that may shape players,...
Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

29 September 2025 
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...
Industry Trends

Tennis leads in female TV viewership across all major British sports

25 September 2025 
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...
Jannik SinnerGame Insights

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

21 September 2025 
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more...
Industry Trends

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

18 September 2025 
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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