Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

30 October 2025

Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

27 October 2025

Challenger Tour prize money to reach record $32.4 million in 2026

25 October 2025

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

15 October 2025

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

9 October 2025

ITIA introduces financial and legal support for tennis players under investigation

ITIA introduces financial and legal support for tennis players under investigation

8 October 2025

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