One of the most prestigious tournaments outside the Grand Slam series has announced an increase in sponsorships, highlighting its growing commercial appeal. Organizers aim to make the 40th edition of the event the biggest in its history.

Most sponsors have remained the same. Itaú, the largest private bank in Latin America, continues as the tournament’s title sponsor, a role it has held since 2015. Another long-term partner, Dunlop, has extended its contract until 2027. The company will continue supplying the tournament’s official tennis balls, further strengthening its long-standing relationship with the Miami Open.

Key tournament sponsors include Betway, Cadillac, Emirates, Lacoste, Hologic, Public Investment Fund (PIF), and Baptist Health. These companies not only provide financial support but also contribute to off-court activities. Emirates, for example, provides exclusive lounge areas for VIP guests., while Cadillac showcases its latest car models in designated exhibition spaces.

This year, Miami Open has also secured new sponsors, including Gillette Venus, now the tournament’s official razor brand, Disney Cruise Line, the official cruise partner, and the Dominican Republic Ministry of Tourism, aiming to attract visitors from the U.S. and beyond by aligning its brand with elite sports and an active lifestyle.

“We are excited to welcome so many new sponsors to this year’s Miami Open presented by Itaú, along with more than 30 valuable long-term partners. As we celebrate the 40th edition this year, we strive to elevate this special edition to new heights., and we believe that with this incredible family of sponsors, we are set to deliver our most impressive Miami Open yet,” said Josh Ripple, Senior Vice President of Tennis Events at IMG, which owns and organizes the tournament.

Miami Open 2025 will take place from March 16 to 30 at Hard Rock Stadium in Miami. Organizers promise not only world-class tennis matches but also an expanded range of fan experiences, enhanced by the contributions of the tournament’s sponsors.

According to analysts, the global sports sponsorship market grew from $105.47 billion in 2023 to $114.41 billion in 2024. It is expected to maintain an average annual growth rate of 8.73%, reaching $189.54 billion by 2030.

Cover photo: Packed stands at Hard Rock Stadium reflect the strong sponsor interest in the Miami Open. Source: miamiopen.com.