Carlos Alcaraz’s haircut becomes a trending focus of interest at the US Open
At the 2025 US Open, Carlos Alcaraz’s haircut has appeared as one of the trending searches related to the player.
In the early part of the tournament, Google Trends showed the query “Carlos Alcaraz haircut” among the trending searches related to the Spaniard, alongside those connected to his matches.
Trending searches also included “Alcaraz vs Lehecka,” tied to his quarterfinal win in straight sets, 6-4, 6-2, 6-4, and “Luciano Darderi,” linked to his round-of-16 clash with the Italian, a comfortable 6-2, 6-4, 6-0 victory. The haircut stood out as a different kind of storyline, beyond the on-court battles.
Alcaraz said in an interview with Reuters in late August that his brother accidentally botched a trim with the clippers, leaving him no choice but to shave his head. The new look quickly spread across sports media and social networks. Frances Tiafoe jokingly called it “horrendous, but aerodynamic.” Emma Raducanu said Alcaraz “owns it” and carries the style with confidence. Jannik Sinner put it simply: “Everything suits him — long hair or very short.”
Search data during the tournament shows peak interest in Alcaraz from Spain, as well as Italy, Paraguay, Chile, and Uruguay — countries with strong Spanish-speaking audiences.
Nevertheless, when comparing the players who reached the men’s semifinals, Jannik Sinner remains the leader in terms of search interest. In Google Trends he is ahead of Alcaraz, Novak Djokovic and Canada’s Felix Auger-Aliassime. This shows how off-court stories, such as Alcaraz’s haircut, can quickly move into the spotlight and amplify the overall digital buzz, yet long-term attention still relies on the fundamental results and playing style demonstrated by the current world No. 1 on court.
For the tennis industry, it’s a reminder that fan engagement increasingly extends beyond the court — and that even something as simple as a haircut can become part of a player’s sporting capital.
Cover photo: Carlos Alcaraz sporting a short cut at Roland Garros 2022. His new US Open look is even more radical. Source: Depositphotos.
